Kwihlabathi lanamhlanje, uphuhliso oluzinzileyo luye lwaba ngumba oshushu wefashoni kunye nophuhliso lophawu.Impahla yaseTshayina, kunye nemizi-mveliso yempahla ibisoloko ilelona ziko likhulu lemveliso nelokuthumela impahla ngaphandle elizweni.Ngophuculo oluqhubekayo lokuqwashisa ngokusingqongileyo kwihlabathi, abathengi bahlawula ingqalelo ngakumbi ekukhuselweni kwendalo kunye nophuhliso oluzinzileyo.Iimpawu ziqala ukugxila ekukhuselweni kokusingqongileyo, uxanduva lwentlalo kunye nophuhliso oluzinzileyo, kwaye izise iimveliso kunye neenkonzo ezinoxanduva kunye nokusingqongileyo kubathengi.Ngaphantsi kwemvelaphi, imveliso yempahla kunye nempahla e-China kufuneka ilandele ngokusebenzayo imfuno yemarike kunye nokuqinisa ukuhlola kunye nokusebenza kophuhliso oluzinzileyo ukuhlangabezana neemfuno ezintsha zabathengi.

Okokuqala, i-China imithwalo yempahla kunye neshishini lempahla inokufunda kwiinkqubo zeempawu ezidumileyo kumazwe ngamazwe.Ngokomzekelo, i-Patagonia, i-American brand yangaphandle yempahla kunye nesixhobo, izimisele ukusebenzisa izinto ezinokuphinda zisetyenziswe kunye nezinokonakala kunye nokwamkela iindlela zokuvelisa uhlaza kwinkqubo yokuvelisa.I-Adidas isungule uchungechunge lwe-"Adidas x Parley", olusebenzisa izinto ezenziwe ngeeplastiki zaselwandle ezihlaziyiweyo ukunciphisa ungcoliseko lolwandle.I-Levi's ikhuthaza imo yemveliso ezinzileyo, kwaye isebenzisa izixhobo zokukhusela okusingqongileyo ezifana neentsinga zendalo kunye neentsinga ezihlaziyiweyo.Izenzo zolu phawu zibonelela ngeengcamango ezikhanyisayo kunye nezikhokelo, ezinokubonelela ngereferensi kunye nokukhanyisa kwimithwalo, izicathulo kunye neshishini lempahla e-China.

Kwakhona, i-China imithwalo yempahla kunye nempahla yempahla inokuthatha uluhlu lwamanyathelo okukhuthaza uphuhliso oluzinzileyo.Okokuqala, khuthaza izinto zokukhusela okusingqongileyo, njengezinto ezichithwayo kunye nezinto ezisetyenzisiweyo, ukunciphisa ukungcoliseka kwendalo.Okwesibini, ukuphucula ukusebenza kakuhle kwemveliso, ukwamkela iteknoloji yemveliso ephezulu kunye nezixhobo, ukunciphisa amandla kunye nokusetyenziswa kobutyebi, kunye nokunciphisa ukukhutshwa kwekhabhoni.Ukongeza, imithwalo, izihlangu kunye nemveliso yempahla e-China inokuphumeza imo yemveliso eluhlaza, ukwandisa inkqubo yokuvelisa, ukunciphisa ukukhutshwa kwerhasi yenkunkuma, ukuchithwa kwamanzi kunye nenkunkuma, kunye nokuqonda imveliso eluhlaza ngokugcina amandla, ukunciphisa ukukhutshwa, ukuphinda usebenzise kwakhona ezinye iindlela.Ekugqibeleni, i-China imithwalo yempahla kunye nempahla yempahla inokuphinda ikhuthaze ingcamango yophuhliso oluzinzileyo, idale umfanekiso we-brand yokukhusela indalo, uphuhliso oluluhlaza kunye noluzinzileyo, kunye nokuphucula ulwazi lwe-brand kunye nokuqatshelwa.

Ngamafutshane, imveliso yempahla kunye nempahla e-China kufuneka ihlolisise kwaye iqhube uphuhliso oluzinzileyo, ukukhuthaza iindlela zokuvelisa uhlaza kunye nezinto zokukhusela indalo, ukuqinisa isakhiwo somfanekiso we-brand, kunye nokuphucula ukuzinza kunye nokukhuphisana kwemarike yoshishino.Ngabathengi bahlawula ingqalelo ngakumbi nangakumbi ekukhuselweni kwendalo kunye nophuhliso oluzinzileyo, umkhuba we-China imithwalo, izicathulo kunye neshishini lempahla ekuphuhlisweni okuzinzileyo kuya kuba yinto ebalulekileyo yokuqhubela phambili ukukhuthaza uphuhliso loshishino kunye nophuhliso oluzinzileyo lwamashishini.